When it comes to starting school, parents usually worry more than their kids. After all, it's the parents - not the kids - with the long to-do list as the summer holidays come to an end. But thanks to Vosense shampoo, hair is one less thing for stressed parents to worry about.

I was briefed to write a series of scripts in different tones of voice, ranging from the empathetic to the exuberant, to let parents know that they're "term ready" with Vosene. Here's the final version. Sadly they did not go for my Matt Berry voiceover suggestion. They never do…