Did you know Specsavers do hearing aids, too?

Well, it turns out not everyone does, so I wrote these funny idents based around hearing mistakes, complementing the brand’s “Should’ve” optical messaging.

But the campaign was more through the line than just a few funnies on the telly. I also wrote a door drop delivered nationwide that won the DMA 2019 Bronze Award for best use of unaddressed print.

The campaign didn’t stop there, though. We took it round the country in an experiental event - the Specsavers Hearing Bus.