In 2015, I worked on the launch of Nexium, a new over-the-counter heartburn medication to rival established brands Gaviscon and Rennie.

 
 

We created two routes to present to client.

nexium display 1.jpg

The first route personified heartburn as 'the annoying friend you can't get rid of'. This was reflected in the display advertising we created, as well as in the idea of creating a 'heartburn' social media account that would like and follow people after posting about triggers such as eating spicy food.

The second route focused on 'heartburn heroes' overcoming their heartburn and 'conquering' a variety of scenarios, from Christmas to swimming, the school house to the kebab house.

Screen Shot 2015-10-11 at 23.36.29.png