Lucozade is the perfect soft drink to give you a physical and mental boost to help you get through the day. To demonstrate this, we created a campaign with the ambitious intention of giving everybody in the country a high five.

We created a campaign that reacted to people's 'everyday wins' on social media as well as targeted display advertising - for example giving people a high five when they're half way through a series of instructional videos, or when they switch from their phones to their desktops on Spotify after the morning commute.

We took the campaign outdoors with an experiential 'high five' vending machine that gives away free lucozade to people who test their high five as well as haptic 'touch sensitive' billboards to give people a high five out of home.

An alternative route we presented to client focused around Lucozade's "find your flow" proposition was Flowbot - a rhyming chatbot people could compete against on Facebook messenger.

The idea was to engage people with the Flowbot, then rengage them later in the day with a targeted offer, for example a lunchtime deal that increases the more rounds you go against Flowbot.

We also imagined that the best flows throughout the day could be used on live digital out of home to drive interest and awareness.

Naturally, we created the whole campaign in Lucozade's unique tone of voice.