In many ways, radio is the purest medium for any writer. A few words, the right voice, and a lot of imagination.

While working on a global TV campaign for the brand, I went into the studio to turn a few of my ideas into radio spots. This enabled us to test a wide range of TV concepts cheaply and effectively with a wider audience without incurring the production costs associated with storyboarding or video.

We also had a lot of fun.

Excedrin "Cowboy"
30 second radio spot
 

Excedrin "Real headache sufferers love it"
30 second radio spot
 

Excedrin - "Free Advice"
30 second radio spot