Avon Reversalist Infinite Effects is an anti-ageing system requiring weekly rotation of two night creams to work.

To alternate between treatments, you simply turn the bottle upside down.

For the UK launch, I wrote a series of pre-roll ads to demonstrate how the product works, using the tagline “The solution? Revolution.”

Which the client amended to “The solution. A revolution”. Clients, eh? But you get the idea.

I also wrote the press ads for the campaign using the same “upside down” concept.