As an insurer, Allianz wanted to own the concept of the school run. After all, nothing's more important than your kids. We decided to show this with a series of reality TV shorts prompting a conversation about what happens on real school runs up and down the country.
School Run Story #1 - The Thumb War
We followed this up with a social media campaign aimed at getting people to identify with a school run 'tribe' and talk about their own experiences, sharing stories about their kids. (Trust me - people always love to share stories about their kids).
Our campaign was so successful it was shortlisted for a Drum DADI award in 2015 in the Financial Services category.
