After my blog was featured on Smashing Magazine and Mashable, my inbox started getting clogged with people asking me for advice on how to write.
Most of them weren't trained copywriters or advertising professionals, they were small business owners or journalists looking to switch careers. Because I couldn't possibly answer all their questions, I decided to write a beginner's guide to copywriting and give it away for free.
Here's a couple of reviews:
“That was the first copywriting book I’ve ever truly enjoyed reading. It’s just what people need to hear, too.”
“I teach one of the UK’s only degree level professional writing courses. I have been using Alastaire’s excellent book “Think Like A Copywriter” with my students in my classes. It provides an excellent introduction to the main skills a good copywriter needs and I can’t recommend it enough.”
