What do you do when you’ve sponsored the world’s biggest Cricket event, but half your customers don’t like cricket?

Specsavers were the official sponsors of the 2019 Ashes. I was tasked with creating a content series in association with the ECB to introduce non-cricket-fans to the sport, increasing engagement with our sponsorship.

Not everyone likes cricket… or even understands it. So I created a four part series where a cricket fan introduces his flatmate to the sport… as well as a few very special guest stars…