It’s the moments that matter.

As one of the oldest and most well-known pain reliever brands in the US, everybody knows what Excedrin is - but do they know what we stand for?

Alongside our award-winning Migrane Experience integrated campaign, we created a series of TVCs for the US market that blended Excedrin's traditional testimonial approach with a message that we understand the 'moments lost' to headaches and migraines.

Our migraine spot focused on a young mom getting back to her husband and daughter after recovering from a migraine attack with the help of Excedrin.

The sister spot for headache focused on a woman determined not to let a headache stop her from enjoying a night out with friends. Our TV commercials showed customers we really get it. It’s not just the pain. It’s the moments lost. Moments you get back, with Excedrin.