Client: Allianz Insurance
Medium: Digital, Social
Showing family moments in the car
As an insurer, Allianz wanted to own the concept of the school run. After all, nothing's more important than your kids. We decided to show this with a series of reality TV shorts prompting a conversation about what happens on real school runs up and down the country.
School Run Story #1 - The Thumb War
We followed this up with a social media campaign aimed at getting people to identify with a school run 'tribe' and talk about their own experiences, sharing stories about their kids. (Trust me - people always love to share stories about their kids).
Our campaign was so successful it was shortlisted for a Drum DADI award in 2015 in the Financial Services category.
